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BRANDING / DESIGN / ADVERTISING

TAP Airlines

TAP Portugal, the 72 year-old national airline is debuting its first “retro” aircraft livery, featuring a design it first used in the 1950s. The new aircraft, an A330, has been named “Portugal,” as a tribute to Portugal and the Portuguese people.
The classic image chosen for this aircraft recreates the original ‘Transportes Aéreos Portugueses’ typography in the colors which were first displayed on a Lockheed Super Constellation aircraft, received by TAP in July of 1955.
TAP currently operates about 2,500 weekly flights in average on a modern fleet of 63 Airbus aircraft and 17 aircraft in TAP Express livery, operating in the company’s regional network, adding up to an 80 aircraft fleet in the whole.
Project Details

Client: TAP Airlines Portugal

Date: October 27, 2017

Online: www.tapportugal.com/Info/en/about-tap/tap-group/the-new-tap

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