FIFA World Cup 2018

FIFA introduced the official emblem through a countdown from Russia’s International Space Station and a projection mapping show on the Bolshoi Theatre in Moscow.
We dug really deep into Russia’s identity. All of the research corroborated the idea that Russia is the land of Magic. A centuries-old culture, a fairytale-like architecture, the soul of its people, known by its determination and by the achievements that follow.
The colours red, gold, black and blue reflect the centuries-old techniques seen in world-renowned Russian art dating back to the earliest icon paintings. This brand celebrates the magic of Russia and the dreams of the whole world.
Project Details

Client: FIFA

Date: April 21, 2015

Online: welcome2018.com/en/

Brandia Global creates branded products that allow brands to come closer to their actual and potential clients. It does so by drawing brands and public together around a common interest - Sports.
If we offer new ways to be a fan, to experience and express Fandom, we can generate new levels of relation, relevance and results for brands.

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