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BRANDING / DESIGN / STRATEGY

DUBAI WORLD EXPO

Al Wasl Plaza will be the heart of Expo 2020. It is said to bring together a physical manifestation of the main theme of the Expo, which is “Connecting Minds, Creating the Future.”
The public were given their first look in April at how Al Wasl Plaza is expected to shape up. A dome is set to double up as a 360-degree screen at night, projecting images to thousands of visitors both inside and outside.
The DUBAI Board of Tourism and Brandia Global have developed a branding strategy around the World Expo 2020, with other projects yet to come.
Project Details

Client: City of Dubai

Date: April 20, 2017

Online: expo2020dubai.ae/

"We hope to stimulate the development of a knowledge economy here in Dubai, anchored to the Expo site itself, which will continue, after the event, to be a destination that attracts visitors, students and companies and is home to a combination of organisations including strategic industries, specialised technology companies, social entities and education facilities,"
"We are building a city in Dubai South that is here to stay and will bolster the many other plans for growth that our leaders have for the country,"

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